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Marketing Data Flywheel

Mar 27, 2020

Intent data has potential to help marketers drive results as event marketing has collapsed and more folks are working from home.

However, much of the common intent data relies on IP address resolution which will be problematic as prospects work from home on shared, dynamic IPs.

Here's what you need to know to make sure...

Mar 20, 2020

Too many folks think of intent data as a silver bullet.

Just pull a list, send a couple emails and let the orders flow in.

It's powerful, but it's not magic. 

There are five basic steps to activating data - and we cover them all in this episode.

Mar 12, 2020

There's lots of buzz around AI, machine learning and predictive marketing.

For many companies that's unrealistic.

But the tools and data exist to support powerful models to anticipate prospect expectations and deliver wonderful buying experiences.

Mar 6, 2020

It's a simple question to ask..."What does intent data cost?"

It's harder to answer. Consider the full data stack and costs to activate it including paid ads and content. Then throw in a CDP to manage unification and orchestration, and it might be more than you expected.

But there's a cost to not using it too - and that...