MQLs used to be a meaningful B2B marketing metric.
Today they're just a proxy for low value opt-ins.
Sprinkling intent data on syndicated content or sales
acceleration services doesn't somehow make them real leads.
About the Podcast
Marketing is data. Every marketer can improve ROI and results by optimizing the data, MarTech, and best practices. Aligning all three takes big ideas and precise tactics. This show tackles that full continuum with varying topics and formats - all focused on marketing data.