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Marketing Data Flywheel

Feb 28, 2020

Vendors and their channel love to hate each other. Mistrust and cynicism create inefficiency that's in the best interest of neither group. 

In certain situations where there's strong philosophical alignment, there's an opportunity to use mutual data to do better.

Using a customer data platform can allow the...

Feb 21, 2020

Marketing is data - at least it's completely built around it.

But too often our data is letting down our marketing.

Big minds and great ideas abound, but it seems that often the data and the tools to handle it simply don't deliver the capability that marketers dream of and deserve.

That's why we actually need another...