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Marketing Data Flywheel

Apr 24, 2020

Lots of people talk about intent data and integration of a full data stack. Few really think through it. And VERY few go learn a new programming language to make it happen.

Chris Taylor, Director of Marketing at Cybereason, joins me to to talk about his ongoing data adventure and insights.


Apr 10, 2020

40% of B2B technology budgets was earmarked for event marketing in 2020 according to industry estimates.

And in the space of two weeks that all evaporated.

Or did it?

Contact level™ third-party intent data can capture engagement with canceled, postponed, future and yes, even virtual events.

That means identifying...


Apr 3, 2020

It's natural to wonder how accurate buyer intent data really is. 

That's a simple question to ask - a complicated one to answer. 

There are opportunities for inaccuracy at technical and human points in the process.

This episode pulls back the veil on accuracy from start to finish.