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Marketing Data Flywheel

Sep 3, 2020

MQLs used to be a meaningful B2B marketing metric.

Today they're just a proxy for low value opt-ins.

Sprinkling intent data on syndicated content or sales acceleration services doesn't somehow make them real leads.

Apr 24, 2020

Lots of people talk about intent data and integration of a full data stack. Few really think through it. And VERY few go learn a new programming language to make it happen.

Chris Taylor, Director of Marketing at Cybereason, joins me to to talk about his ongoing data adventure and insights.

Feb 21, 2020

Marketing is data - at least it's completely built around it.

But too often our data is letting down our marketing.

Big minds and great ideas abound, but it seems that often the data and the tools to handle it simply don't deliver the capability that marketers dream of and deserve.

That's why we actually need another...