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Marketing Data Flywheel


Mar 6, 2020

It's a simple question to ask..."What does intent data cost?"

It's harder to answer. Consider the full data stack and costs to activate it including paid ads and content. Then throw in a CDP to manage unification and orchestration, and it might be more than you expected.

But there's a cost to not using it too - and that could be a higher personal, career cost than you're willing to bear!