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Marketing Data Flywheel


May 1, 2020

It's a common question during the COVID-19 #WFH crisis. Intent Data volumes are falling. Just when we need it most! Why??!!

It has to do with the collection method. Many rely on IP address resolution and ad activity.

So even while activity is up (check out Kipp Bodnar's HubSpot data here) many data sources seem to be drying up.

Let's dig into why...and a critical consequence.